What is Information Architecture (In a Nutshell)?

A client of ours asked me what seemed to be a simple question: What is Information Architecture. In the most simplistic of definitions Information Architecture is the craft of engineering the usability of information.  This means managing every facet ... Read More

LinkedIn Quietly Changes Policy

LinkedIn has changed their privacy conditions which clearly impact the use of your information.  Amazingly enough the changes went without almost any fanfare at all.

By default, LinkedIn is now allowed to use your na... Read More

How Small Business Can Navigate the Sea Known as Social Media

As you begin to ponder your marketing strategy, you can no longer afford to ignore or otherwise avoid the digital landscape.  Doing so can have a negative impact greater than missing the opportunity the Internet presented as a leveler of ... Read More

Social Media Marketing for Small Business

Much like the Internet was a game-changer; Social Media can be the same thing.  Unfortunately, most small businesses have yet to harness that power as much they missed the boat when the Internet was in its infancy.  
<... Read More

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